Grant Cardone is an American entrepreneur, real estate investor, motivational speaker, sales coach, and author known for starting the 10X Growth Conference, which is regarded as the largest business and entrepreneur conference.
Grant Cardone was born on Friday, March 21, 1958 (age 63 years; as of 2021), in Lake Charles, Louisiana, United States.
From 1979 to 1989, he studied at McNeese State University, where he pursued his bachelor’s degree in accounting and graduated in 1983. He attained his master’s degree in sales from Cardone University. LinkedIn – Grant Cardone
Height (approx.): 6′
Hair Color: Salt & Pepper
Eye Color: Hazel
Parents & Siblings
He was born to Curtis Cardone Sr. and Concetta Cardone. When he was ten years old, Grant’s father died due to a sudden heart attack.
He had a brother named Curtis Cardone Jr., who died aged twenty-five.
Grant has a twin brother named Gary Cardone.
He has two sisters named Pam Scott and Diane Cardone.
Wife & Children
In 2004, Grant took wedding vows with American actress and model Elena Cardone (nee Lyons).
Together, the couple has two daughters named Sabrina Cardone and Scarlett Cardone.
Although he grew up in a Catholic family, he follows Scientology. Scientology is a set of beliefs and practices and associated movement, also regarded as a cult, which states humans to be immortal spiritual beings (Thetan) resident in a physical body. The Hollywood Sentinel Talking about it in an interview, he said,
I was brought up Catholic, so a person can read that book and still be a Catholic, or a Muslim, or agnostic, or whatever you want to be, Baptist, or Protestant, or Mormon. That book is about your mind, and regardless of whether you’re a Mormon, or Muslim, or Catholic, or whatever you believe in, that book (Dianetics) is just about how your mind works. And that was the problem I was having in my life. Drugs basically disguised the problems in my mind, and it covered things up, until the drugs wore off, and it was like, oh! problem! And that book really, really woke me up.”
He further added,
I figured it must be something interesting if it is getting everyone so jacked up, I will go check it out and discover what the truth is for myself. I like looking at things that are new and that other’s either don’t understand or just refuse to even consider. The fact is history proves that when masses of people make a decision one way or the other regarding any topic most of the time the masses are wrong. Scientology and Dianetics is a great thing, I know it helps people, it has made my life incredibly rich in every way….and no one should be threatened by it just because it is new. It solves problems, it puts man in a position to be in control of his / her life, and wakes people up so they can discover what is true for them. The biggest secret about Scientology is how many wildly successful business people use it in their businesses to create success.”
After graduation, he worked in a few jobs but was fired from them sooner due to his drug addiction. He spent few months in a rehabilitation center and began focusing on his job as a salesperson at the age of 25. Talking about it in an interview, he said,
I hated sales but also hated my life. I especially hated being broke, having dead-end jobs, and not being able to pay the rent. I also wanted to be sure that I didn’t use drugs again. I had to channel all that into something. I used work — the crummy sales job that nobody liked. I decided I was going to get good at that job.”
When he turned 29, he launched his first company, a consulting company for the automobile sector. Talking about his first business in an interview, he said,
I began consulting manufacturers and car dealers in the USA and Canada on how they could change their processes to be more consumer-friendly, fast, profitable, and effective with both customers and dealers. I still have that company today. I had an idea of changing the auto industry. And I think everybody could learn from this too. I went up to the auto industry and had them paying me to learn about this idea. They were essentially investors without being investors.”
Soon, his popularity grew, and people began demanding more consulting sessions with him. He began organizing group sessions. At a point, people began paying him just to speak for a few hours. Soon, he began traveling from country to country, addressing the public. In February 1989, he launched Grant Cardone Enterprises, which delivers individuals, salespeople, businesses, and executives tools to improve and maximize their opportunities.
In June 1990, he started Grant Cardone Sales Training University, which specializes in training programs and courses on prospecting, sales, negotiation, closing, money and finances, and motivation.
In 1996, Grant founded Cardone Capital, a real estate company in Miami’s Fort Lauderdale Area. He began investing in multi-family real estate across California, Arizona, Texas, North Carolina, Tennessee, Georgia, Alabama, and Florida. In 2012, his company made the single largest private acquisition of 5 properties in Florida.
Grant has provided sales tools to small and Fortune 500 companies. Google, Sprint, Aflac, Toyota, GM, and Ford are some of the companies with whom he has worked. As of 2021, he addresses people on sales, marketing, branding, real estate, relationships, investments, wealth, and more.
In 2000, he wrote his first book ‘Control Without Confrontation: Automotive Sales Program.’ Gran penned other sales programs and books like Maximizing Every Opportunity: Automotive Sales Program (2005), Selling: The Secret to Success (2008), Sell To Survive (2008), and If You’re Not First, You’re Last (2010). In 2011, Grant wrote ‘The 10X Rule: The Only Difference Between Success and Failure,’ which became the New York Times best-seller and has a Spanish edition, quotes version, and several summary versions.
Grant’s other best-seller book is ‘The Millionaire Booklet: How to Get Super Rich’ (2016), which has Hmong, Hebrew, and Norwegian editions.
Some other books that Grant wrote are If You’re Not First, You’re Last (2010), Sell Or Be Sold: How to Get Your Way in Business and in Life (2011), Closer’s Survival Guide (2011), Secrets of Selling (2014), Obsessed: How to Demand Business Success and Get It (2014), How to Create Wealth Investing in Real Estate (2018), Dominate Your Market (2019), If You’re Not First, You’re Last LIB/e (2021), and Be Obsessed Or Be Average LIB/e (2021).
After authoring the 10X Rule in 2011, in 2017, he started the 10X Growth Conference, a three-day event where people can learn strategies from world-class entrepreneurs in one place. The event is said to be the world’s largest business and entrepreneur conference, and the wave that it started is known as the 10X Movement.
In 2011, Grant made his television debut with his reality show ‘Turnaround King’ in collaboration with the National Geographic channel. The show is about Grant helping failing businesses to thrive.
He was then featured in other television programs like Ed Mylett Show (2017), The American Dream (2017), Dhar Mann (2020), London Real (2020), and CovAID Festival Live! (2020). In 2021, he participated in season 2 of the reality TV show ‘Undercover Billionaire,’ which aired on the Discovery Channel. The series features three entrepreneurs (Grant, Monique Idlett-Mosley, and Elaine Culotti) going undercover to different cities in an attempt to start a business with $1 million of valuation in 90 days.
Grant is the owner of the business-related television called Grant Cardone TV, where he hosts almost eighteen shows, targeting entrepreneurs who want to increase their revenue, grow their brand, and create a legacy of wealth.
Awards & Achievements
Small Business Influencer Awards 2015
- in the category Leader
- in the category New Outlet
- in the category corporations
Other Awards & Achievements
- McNeese State University Distinguished Alumnus Award in 2010
- Axiom Award for his book ‘Sell Or Be Sold: How to Get Your Way in Business and in Life’ (2011)
- Named number-one sales trainer in the world by Forbes
- Named number one of the “25 Marketing Influencers to Watch in 2017” by Forbes
In 2021, a Los Angeles-based entrepreneur named Luis Pino filed a case against Grant Cardone and alleged that he was misled by Cardone Capital, Grant’s company in which he had invested. The company was alleged to have ignored warnings from a Securities and Exchange Commission enforcement lawyer to withdraw misleading claims about monthly distribution investors receiving about 15 percent annual return on their investments. The lawsuit was dismissed after US District Judge John F. Walter ruled that Pino failed to adequately prove his allegations about Cardone making material misstatements and omissions about a 15 percent annual rate of return on any investments. The Real Deal
- Gulfstream G550
- AgustaWestland AW139
- 2021 Rolls-Royce Cullinan
- Ferrari 488 Spider
- Bentley Flying Spur
- 2021 Rolls-Royce Phantom
- Rolls-Royce Wraith
- Rolls-Royce Ghost
- A food truck
Net Worth & Assets
- Entrepreneur: John D. Rockefeller
- Historical Figure(s): Genghis Khan, Alexander The Great
- Singer: Freddie Mercury
- Rapper: Earl Simmon
- Band: Queen
- Book(s): The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas J. Stanley, Think and Grow Rich by Napoleon Hill, Dianetics: The Modern Science of Mental Health by L. Ron Hubbard
- Sport: Handball
- In his leisure time, Grant likes reading, traveling with his family, and partying. Grant also spends time horse riding with his daughters.
- After losing his father, Grant was completely lost, and there was no one to guide him as his mother was busy earning bread and butter for the family. Grant became a rebel and became a nuisance at school, as his grades dropped. He found himself in the company of drugs and alcohol. Grant Cardone – Interview Talking about his father’s death, its impact on him, and his school, he said,
It left a massive void in my life. The person I looked up to for guidance, success, an example of how to work, the provider, and the strength of the family was gone. My mother was left to manage three teenage boys and the little bit of money my dad had left. The family immediately went into turmoil with the loss of my dad. While my mom should have been experiencing the loss of her lifelong romance she was faced with the fear and uncertainty of raising five kids as a single mother. For many years I lived in grief, anger, and resentment over the loss of my dad. I watched in envy and resentment of other kids spending time with their dads and it enraged me. I had become openly rebellious, a problem at school, my grades dropped to just above passing levels and I turned to drugs and alcohol. I had become an outcast in the school system and a black sheep of the family. I hated everything; the schools, teachers, authority figures, my peers, and myself.”
- In an interview, talking about his teenage self, he said,
Doing drugs is what I’m doing. At 15 or 16 years old…I smoked weed for the first time. We were in Louisiana—we’re shooting guns…anything that moves, we shoot it. I had a rifle at 12 years old, we were wild man. We’re having mud wars in the lake with the neighbors and smashing eggplants on their cars. I’m bored so I smoke some weed at 16. Next day I smoked it again. But within probably two years, I was doing drugs every day. Not just weed, other stuff, anything. I’m smoking, I’m popping pills. Any drug.”
- From his teens till he turned 25, he was addicted to drugs. His life turned progressively worse as he was fired from jobs, overdosed, and in debt. At the age of 25, he was sent for rehabilitation after which he shifted his focus on his work. According to him,
I was a good kid raised in a good family that turned bad because there was no father figure to guide, mentor, and discipline me. While treating the symptoms, treatment centers easily overlook the root cause. The problem wasn’t the drug for me. The problem was what got people like me to these drugs in the first place. And that was never addressed while I was in rehab. But I kept strong and left with a feeling of gratefulness, with the thought of going just 24 hours without a drug. I have not used a drug, any kind of drug, since then.”
- Grant has an eponymous YouTube channel, which he created on Oct 16, 2007, and has more than 6 million people subscribed to it.
- He is a philanthropist and believes in returning what is given. He founded Cardone Foundation, an organization that works with community organizations, municipal agencies, corporations, and other non-profit entities in partnership. The organization is working to provide mentoring and financial literacy education to needy children, especially those without father figures in life. The foundation was created to help children like Grant, who lost their fathers at an early age, to help them emotionally, socially, and academically.
- Grant regards entrepreneurs Warren Buffett and Mark Cuban and author Napoleon Hill as his mentors. Talking about the mentors in his life, he said,
I’ve had many mentors. That doesn’t mean I sit with them in person over coffee. I can be mentored by someone through one of their books.”
- He frequently makes guest appearances on Fox News, Fox Business, CNBC, and MSNBC. His articles have also been featured in publications like Forbes, Success Magazine, Business Insider, Entrepreneur.com, and Huffington Post.
- Grant has a tattoo on the back side of his left forearm.
- He is often seen smoking cigars on various occasions, in his videos and pictures, on social media accounts. Grant Cardone – Instagram
- He loves cats and has a pet cat.